Voucher Codes, Promo Codes, Discount Voucher Websites or just Parasites for short
Over the last few years there are many websites that have sprung up offering discounts to consumers by way of voucher codes. To naive marketing departments these seem to offer great value as they appear to result in a lot of sales, however consider the behaviour of the consumer, demonstrated in the image as follows:-
There is a step not shown that sometimes occurs, at the point of conversion many companies have a field for a discount voucher this sends users scurrying off back to Google for a valid voucher code.
Inevitably the consumer lands on a page with a “reveal” voucher code button that automatically opens the retailers website, drops a cookie and puts the voucher code site in line for some commission.
However, the voucher code did nothing to assist the sale they literally fed of the retailer sucking up their profits. Maybe we should start calling voucher code sites what they are; parasites!
At the Cotswold Company we have banned all of these websites as affiliates and the only Cotswold Company Voucher codes offered are the ones shown in the linked page.
Definition of a parasite:-
an organism which lives in or on another organism (its host) and benefits by deriving nutrients at the other’s expense